Work / Peregrine
Peregrine
A heritage knitwear brand, made in England since 1796, with a store that finally matches the product.
The brief
Peregrine had the story every brand wants: two centuries of making knitwear in the same English mill. Online, none of it came through. The store looked like a template and sold like one.
We were asked to rebuild the store around the product and the craft, without slowing down a catalogue of more than four hundred products.
Collection pages lead with the cloth, not the discount.
What we did
A new design system built from the mill's archive: real photography, generous type and product pages that explain the yarn, the fit and the care in plain words.
A custom Shopify theme with sections the team can rearrange themselves, size guidance on every product, and a lighter build that loads in under a second and a half on mobile.
Results
Measured over the first six months against the same period the year before.
+41%
Online revenue
+23%
Conversion rate
1.3s
Mobile load time, down from 3.6s
-18%
Size-related returns
It finally feels like walking into the mill. Customers tell us so, and the numbers agree.
